My role: Concept development, pitch to client team and creative direction.
The HR department wanted to create a benefits enrollment campaign that would generate some buzz within the 10,000+ employee base. The prior year, the team had mailed out standard 9x12 white envelopes with an 8.5x11 saddle-stitched brochure and 2-3 additional third-party inserts. However, they received feedback from employees that the campaign lacked urgency or any type emotional connection on wanting to open the direct mail.
The short 4-month timeframe to concept, write, design, print and produce 10,000+ direct mails was a challenge but ultimately a great success. The annual benefits enrollment campaign was beautifully designed with brand-forward, engaging materials. The metallic silver, 9.5"x6.25" waterproof envelope contained a branded label with teaser message. Inside was a saddle-stitched 5.75"x8.75" booklet which was wrapped in a cotton headband to help promote the health and fitness theme, "no sweat". Third-party inserts were folded and tucked into a folder type flap on the inside back cover.
Role: Creative direction and designer.
Our local church was growing and we started to see more people who were going through life changes and needed help with meals. I decided to create and lead this Meals Ministry team that would cook meals and deliver them to members homes.
This identity was used throughout bulletins and announcements but also printed on labels, tags and cards that were added to delivered meal trays.
My role: Concept development, pitch to client, creative direction and designer.
A new 50'x50' booth design was needed for the upcoming PRINT 17 conference and expo in Chicago. Time for concepts, copy and design was tight with only 3 weeks before it had to be released for print. The overall theme for the booth was "Growth made easy."
Three very different and distinct concepts were presented within the week for review. This concept was selected as it leveraged very strategically, the rippling effect of "impact" from the motif to convey incremental growth.
All 26 panels were created beautifully and by the 3-week deadline.
Role: Concept development, creative direction and designer.
Stakeholder wanted to create multiple creative approaches to replace banners currently running on Facebook and Twitter. We created multiple options and this is one of the concepts selected. Also, instead of using a static image, the idea was pitched and agreed upon testing these animated banners which had to be under 50K with limited text.
My role: Concept development, creative direction and designer.
New shared office in NYC wanted to create a continuous customer journey, from the elevator lobby through the workstations area to the demo room. They wanted to leverage the visual brand identity elements while still identifying opportunities to reference the company's focus on the commerce continuum.
Two concepts were presented and this is the one that was selected. It used photography to draw a direct connection between the business and the real world of commerce. It helped employees and visitors relate to the business on a more personal level.
Role: Creative direction and designer.
A local church wanted to create an identity for their upcoming children's winter retreat. This identity was used throughout the church on televisions, social channels and signage.
My role: Concept development, pitch to client team and creative direction.
As the global retail business unit began to grow and wanted to build a presence in the retail vertical, they requested to develop a tool that would provide a digital and physical opportunity to educate prospects, clients and industry insiders about their capabilities. Time and budget was limited as there was only an 8 week timeline for concepts, copy and design, approvals and printing.
Folded shut this piece comes in at 5.5” x 8.75”. The right flap includes a discrete velcro closure. Once the piece is opened, the insert expands out to 27” revealing 5 panels on each side. This supported the business units theme of Anywhere to EverywhereTM.
Role: Creative direction and designer.
A local church offers Living Free support groups, which helps people who are fighting addictions or need help going through trauma. As the groups were growing, they wanted to create an identity, which would be used on posters, bulletins and handouts.
Shown here are the three concepts, which were presented. Concept 02 was selected.
